Static ads vie for attention in a “spots on the way” static environment. In the mobile billboard advertising world, the idea is to take the ad to the crowd: to the stadium exit, to the downtown street, or to the festival parking lot. A moving sign, as opposed to a static one, brings a message directly to the target audience’s line of sight, and the message occurs multiple times in high-traffic areas. Based in Tampa, AMMPS constructs and rents mobile LED trucks and screens that provide this level of direct, repeated exposure for brands in Tampa and Orlando.
The issue with permanently placed ads:
A traditional billboard is directed to anyone who is driving by. It can’t go to a larger crowd, adapt for an event, or accompany an event a brand wants to attend. For companies that are running a short campaign, introducing a product, or advertising an event that’s happening just once, a static billboard simply does not fit the bill. The ad is always in the same location, regardless of whether or not the right people are in place.
How can mobile advertising help with this?
The mobile billboard truck is moved to the audience rather than the other way around. In addition, the trucks are moved to areas that have heavy traffic, event exits, and particular neighborhoods to reach the target population at the correct time and place. This is important especially for the:
- Time-sensitive product launches that require visibility in an area.
- Political campaigns with a specific neighborhood focus
- Promotional events based on a concert, game, or festival.
- Local businesses that wish to be exposed for a longer period without signing any lease.
What AMMPS Brings to Every Campaign?
AMMPS uses high-resolution LED screens designed to be bright and legible in direct sunlight in Florida. All trucks are equipped with a sound system so that people who don’t look directly at the screen can hear the message, an onboard power system, and remote content control, which lets the company update the ads in real time. In addition to truck advertising, the company also offers mobile LED screen trailers and video walls for events, such as concerts, conferences, and sports watch parties, providing another opportunity for brands to get in front of the crowd.
Avoid being treated like just another equipment user:
The hardware isn’t the only part of the puzzle when running a truck or screen. AMMPS provides delivery, setup, and teardown for each booking and delivers an on-site technician to work with the equipment throughout the event, if screens are used. That is, a business does not have to have its own AV personnel or ad logistics expertise to run an ad campaign; the AMMPS team takes care of this.
Selecting the appropriate campaign for your objectives:
It is not necessary to have the same setup for every campaign. A short local promotion could simply require a truck to roll around a specific area for a few hours, or an event to see a screen in a specific high-traffic area for a product launch. The key to the success of the campaign is matching equipment with a goal.
For brands looking to get off the billboard, mobile billboard advertising from AMMPS puts the message right in front of your audience and provides the routes, screens, and support necessary to make every campaign count.
